Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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BUS 180 - Marketing Principles


This course is an introduction to the marketing concept and its role in overall business strategy. It covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All content is taught in the context of today’s complex global environment.
Prerequisite(s): None
3 credits = 3 lecture



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