Jun 22, 2018  
2017-18 Catalog 
    
2017-18 Catalog [ARCHIVED CATALOG]

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BUS 252 - Consumer Behavior


A study of the motivational factors influencing purchasing decisions. Emphasis is placed on the psychological, sociological and anthropological factors as they affect consumer decision making.
Prerequisite(s): BUS 180  
3 credits = 3 lecture



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