Mar 29, 2024  
2018-19 Catalog 
    
2018-19 Catalog [ARCHIVED CATALOG]

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BUS 250 - Advertising and Promotion Management


The development of the promotional blend of the marketing function is examined from the manager’s view point. Topics include advertising, sales promotion and public relations.
Prerequisite(s): BUS 180  
3 credits = 3 lecture



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