Internet Marketing

Program Code: SSMKI

Marketing is increasingly moving toward internet-based media vehicles. This set of classes will allow the student to build and manage a website to generate incremental revenue and profitability.

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PROGRAM OUTCOMES/OBJECTIVES:

When students complete this program, they will be able to:

1. develop a marketing-oriented website, using WordPress and other template-based software,
2. analyze website performance using Web Analytics,
3. write code for custom website features not offered in current software,
4. demonstrate the use of social media, pay-per-click (PPC) advertising, search engine optimization (SEQ), content and conversion optimization to optimize the effectiveness of the website.