Jul 15, 2018  
2017-18 Catalog 
    
2017-18 Catalog [ARCHIVED CATALOG]

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BUS 180 - Marketing Principles


This course is an introduction to the marketing concept and its role in overall business strategy. It covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All content is taught in the context of today’s complex global environment.
Prerequisite(s): BUS 150  
Corequisite(s): BUS 150  
3 credits = 3 lecture



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