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    St. Clair County Community College
  Feb 24, 2018
2017-18 Catalog [ARCHIVED CATALOG]

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BUS 180 - Marketing Principles

This course is an introduction to the marketing concept and its role in overall business strategy. It covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All content is taught in the context of today’s complex global environment.
Prerequisite(s): BUS 150  
Corequisite(s): BUS 150  
3 credits = 3 lecture

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