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Nov 23, 2024
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2017-18 Catalog [ARCHIVED CATALOG]
Internet Marketing
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Return to: Programs of Study
Program Code: SSMKI
Marketing is increasingly moving toward internet-based media vehicles. This set of classes will allow the student to build and manage a website to generate incremental revenue and profitability.
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PROGRAM OUTCOMES/OBJECTIVES:
When students complete this program, they will be able to:
- develop a marketing-oriented website, using WordPress and other template-based software,
- analyze website performance using Web Analytics,
- write code for custom website features not offered in current software,
- demonstrate the use of social media, pay-per-click (PPC) advertising, search engine optimization (SEQ), content and conversion optimization to optimize the effectiveness of the website.
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Total Credit Hours/Total Contact Hours = 18/18
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Return to: Programs of Study
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