GD 110 - Advertising Design

This course examines the principles and strategies of advertising through the framework of visual design. Students analyze the fundamentals of creative thinking, branding, and visual persuasion, developing a critical understanding of how design influences consumer behavior. Through applied theory, this course equips students to conceptualize and design advertising campaigns that effectively align with marketing objectives and engage target audiences.
Prerequisite(s): None
3 credits = 2 lecture, 1 laboratory