Marketing, AAS

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Program Code: AASMK
ASSOCIATE IN APPLIED ARTS AND SCIENCE DEGREE

Marketing is more than just a function within a company (i.e. sales, advertising). It is a business management philosophy that is customer-centric. It defines the purpose of a company as “to satisfy customer wants and needs at a profit” and impacts every part of the modern global organization.

Students completing this course of study will be able to secure employment in the field of retailing, sales, advertising, public relations and customer service. Study is applicable to both entrepreneurs and those wishing to join the corporate environment.

NOTE: Students wishing to transfer should not follow the sequence listed below. Please call the Business and Information Technologies division at (810) 989-5575 or Advising at (810) 989-5520 for detailed transfer information specific to each college/university.

Suggested Course Sequence

First Year

1st Semester - 15 Semester Hours

CIS 115 - Microcomputer Applications 4 credits
BUS 158 - Business Math 4 credits *
ENG 101 - English Composition I 3 credits
BUS 150 - Principles of Business 4 credits

2nd Semester - 17 Semester Hours

ACCT 189 - College Accounting 3 credits
OA 225 - Business Communications 4 credits **
BUS 153 - Business Law 3 credits
BUS 181 - Professional Selling 3 credits
BUS 180 - Marketing Principles 4 credits

Second Year

1st Semester - 16 Semester Hours

ACCT 211 - Principles of Accounting I 4 credits
BUS 155 - Principles of Management 3 credits
BUS 221 - Principles of Macroeconomics 3 credits
BUS 185 - Principles of Retailing and Customer Service 3 credits
PS 101 - Introduction to Political Science 3 credits

2nd Semester - 14 Semester Hours

ACCT 212 - Principles of Accounting II 4 credits
BUS 222 - Principles of Microeconomics 3 credits
BUS 290 - Critical Thinking in Business - Capstone 3 credits
Electives - Electives 4 credits ***

Total Credit Hours/Total Contact Hours = 62/62

* BUS 158 preferred or MTH 110 or MTH 112 or higher.

** or ENG 102 . If student takes OA 225 , 4 elective credits are needed; if ENG 102 , 5 elective credits are required.

***Recommended electives:

BUS 199 - Personal Finance 3 credits
BUS 257 - Supervision Management 3 credits
BUS 258 - Human Resources Management 3 credits
CIS 110 - CIS Concepts and Careers 4 credits
PSY 180 - Introduction to Psychology 4 credits