Marketing, AAS

Program Code: AASMK
ASSOCIATE IN APPLIED ARTS AND SCIENCE DEGREE

Marketing is more than just a function within a company (i.e. sales, advertising). It is a business management philosophy that is customer-centric. It defines the purpose of a company as “to satisfy customer wants and needs at a profit” and impacts every part of the modern global organization.

Students completing this course of study will be able to secure employment in the field of retailing, sales, advertising, public relations and customer service. Study is applicable to both entrepreneurs and those wishing to join the corporate environment.

NOTE: Students wishing to transfer should not follow the sequence listed below. Please call the Business and Information Technologies division at (810) 989-5575 or Advising at (810) 989-5520 for detailed transfer information specific to each college/university.

Program Outcomes/Objectives:

When students complete this program, they will be able to:

1. Explain the role marketing plays in both individual companies and our economic system
2. Identify potential market segments and select an appropriate segment for targeting
3. Develop a marketing mix appropriate to a target segment
4. Identify marketing research needed to confirm overall marketing strategy
5. Demonstrate the use of web marketing and social media as part of the marketing mix
6. Demonstrate the ability to make a compelling sales presentation using professional tools and techniques appropriate to the audience and situation
7. Analyze real world business problems and be able to formulate, present and defend a solution
8. Demonstrate ability to complete business math applications
9. Demonstrate a basic understanding of business, accounting, economics and business law
10. Demonstrate the ability to effectively communicate
11. Demonstrate the effective use of office applications, including:  spreadsheets, word processing and presentation software