BUS 186 - Internet Marketing

The course will provide the training needed to develop and effectively manage a marketing-oriented website. The course is different from current computer or art department classes in that web site development does not require knowledge of computer coding or personal artistic ability. Websites will be created using available artwork and website templates such as Google Sites. The course will also cover the use of social media, PPC (pay-per-click) advertising and Search Engine Optimization (SEO) techniques.
Prerequisite(s): None
3 credits = 3 lecture