Marketing Certificate

Program Code: CERMK
CERTIFICATE

Marketing is a critical function within any organization as it generates top-line revenue; all other functions are costs. This certificate will allow students to secure employment in the field of internet marketing, sales, advertising, public relations, promotions management, retailing and customer service. Study is applicable to both entrepreneurs and those wishing to join the corporate environment.

Suggested Course Sequence

1st Semester - 17 Credit/17 Contact Hours

BUS 150 - Principles of Business 4 credits
BUS 180 - Marketing Principles 3 credits
BUS 181 - Professional Selling 3 credits
CIS 115 - Microcomputer Applications 4 credits
ENG 101 - English Composition I 3 credits *

2nd Semester - 14 Credit/14 Contact Hours

BUS 110 - Human Relations 3 credits
BUS 186 - Internet Marketing 3 credits
BUS 225 - Business Communications 4 credits **
CIS 205 - Introduction to Web Development 4 credits

31 Total Credit/31 Total Contact Hours

* or ENG 100

** ENG 102 may be substituted. If ENG 102 is substituted, one elective hour is required.